Luxy Hair | Clip-In Bangs Launch – Photo & Video Production

I led the photo and video production for Luxy Hair’s clip-in bangs launch, overseeing creative execution, logistics, and on-set production in Toronto, Ontario. The goal was to create high-quality, visually compelling assets tailored for e-commerce, social media, and marketing materials.

Client
Luxy Hair

Year
2024

Brand
Brand President - Amy Sveda
Executive Director of Marketing - Gillian Fetters
Social Media Manager - Zoe Sihota
Senior CS Specialist - Tricia Oei


Talent

Jayne Owston
Samantha Bergman

Crew (on fig)
Creative Producer - Shannon Mulcahy
Creative Director - Elisabeth Huynh
Photographer - Colin Gaudet
PA - Eleanor Jones
Digital Tech - Mori Arany
Videographer - Alex Foster
Lead Hair Stylist - Jukka Suutari
Hair Stylist Asst - Toni Stanley
Lead Makeup Artist - Jordan Giang
Makeup Artist Asst - AJ Lauren
Wardrobe Stylist - Sara Roberts

Crew (off fig)
Creative Producer - Shannon Mulcahy
Creative Director - Elisabeth Huynh
Photographer - Blaise Misiek
PA - Jack Rintoul
Hair Stylist - Ian Russell