Nutrafol | On-Model & Product Shoot – Photo Production
This two-part studio shoot for Nutrafol, produced in New York City, combined product photography highlighting their new packaging with on-model imagery to reflect the brand’s refreshed visual identity. I led content production from planning through delivery, working closely with creative and client teams to produce versatile assets for use across e-commerce, social, and marketing platforms.
Client
Nutrafol
Year
2018
Brand
Creative Director - Ariana Nehmad Ross
Crew
Director of Content Production - Shannon Mulcahy
Designer Director - Gerald Hastings
Senior Art Director - Layla Gulergun
Photographer - Brayden Olson / Julius Frazer
Hair Stylist - Thomas Dunkin
Makeup Artist - Yacine Diallo
Wardrobe Stylist - Heidi Pelczar